ScandAxis is a boutique market-entry consultancy based in Stockholm. We help companies around the globe expand into the Nordic markets: Sweden, Norway, Denmark, and Finland.
We take on a limited number of engagements. Every one is led and signed by our CEO, Karo Hajrapetian.
Nordic market entry is our sole focus, and it has given us proprietary methodologies built for it. We work with companies from inside and outside the EU, and we cover the trade, customs, and establishment questions a non-EU entrant faces.
Karo Hajrapetian
Chief Executive Officer
Almost a decade of Nordic market-entry experience
Karo has led market entries into Sweden, Norway, Denmark, and Finland across FMCG, consumer goods, B2B goods, high-tech hardware, healthtech, and IT consultancy.
Our Services
Experts in helping companies expand into the Nordics
01/Service
Market Intelligence Report (MIR)
The Market Intelligence Report (MIR) is an in-depth study that answers whether your company should enter the Nordic markets and, if so, which country first. One report covers all four markets: Sweden, Norway, Denmark, and Finland. Through our proprietary methodology, we score all four countries and rank them.
The report covers:
Executive summary: which country to enter first and why, what it is worth, and the decision we ask you to take (or why no country qualifies)
The macro and market environment in the Nordics
Market sizing, demand signals, and growth per country
Customer insights and segmentation
Competitive landscape
Channel and route-to-market feasibility, tested in interviews with buyers in two of your priority markets and a category expert
Regulatory and compliance requirements; trade and tariffs
Entry economics on your unit economics: landed cost and minimum viable revenue per country, break-even and payback where we recommend entry
Risk assessment and kill criteria per country
Comparative market attractiveness ranking of all four countries
A go, conditional go, or no-go verdict per country, with exactly what must be true, and by when, for a conditional go
Answers to up to five of your own questions, agreed at the start, each answered where the report covers it
02/Service
Go-to-Market Strategy
The Go-to-Market Strategy follows a completed Market Intelligence Report: a comprehensive plan for entering the market it identified as most attractive.
The GTM covers:
Entry sequence and timing: when to enter the first Nordic market, and in what order to follow with the rest
Route-to-market and channel strategy
Named target accounts in your entry country, with a one-page account plan for the top three to five (why them, what to pitch, the terms to expect, who to contact), informed by interviews with their buyers and distributors
Commercial proposition tailored to the Nordic markets
Pricing strategy: a recommended price in local currency, positioned against named competitors
A three-year business case with payback
Marketing and brand positioning, with a launch activation plan fitted to your route to market and tested against your launch budget
Supply chain and operational readiness: launch gates (product codes, retailer systems, compliance, logistics) each with its status, and the owner and target month your team sets
Legal, tax, and company structure, including VAT, producer responsibility, trademark, and where you need local counsel
A risk register with mitigations and owners, including competitor response scenarios
A launch roadmap with owners, commercial milestones and KPIs, and the first 90 days' owners agreed with your team
Market ownership model alternatives
Hiring a local country manager
Hiring an interim or fractional country manager
Distributor-led ownership
Remote ownership from a global or regional office
03/Service
Nordic Investment Sourcing
Sourcing of Nordic investment opportunities for private equity firms, family offices, sovereign wealth funds, and foundations
Access to the local financial and venture ecosystem
Guidance on regulatory requirements
Methodology
A proven, proprietary, data-driven process
Every engagement runs on the same models, applied to your company and to all four Nordic markets.
01
TAM → SAM → Obtainable volume
TAM
SAM
Obtainable volume
02
Nordic market attractiveness scoring model
Sweden
Norway
Denmark
Finland
03
Minimum viable revenue and the entry-economics floor
04
Consistent metrics across all four Nordic countries
Sweden
Norway
Denmark
Finland
Size
Entry
Growth
Comp
We have deep access to:
Official sources
National statistics agencies
Governmental bodies
Regulatory bodies
Customs and trade databases
Licensed and proprietary data sources
Expert networks with deep insights into niche markets
Direct contact with distributors and retailers
Our case studies
Selected industries we have experience in
Contact us to review our case studies and see what a full engagement delivers.
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